MINI USA: #Defyhunger

MINI USA: #Defyhunger

MINI USA: MINI TAKES THE STATES | #Defyhunger

MINI USA: #DEFYHUNGER - From Farms to Food Pantries

MINI USA: #DEFYHUNGER - Going the Distance for Rural Towns

MINI USA: #DEFYHUNGER - Hunger Doesn't Know it's Summer

In 2016 MINI USA launched the tenth anniversary MINI Takes The States rally. From Atlanta to Palm Springs, MINI owners visited 18 states, raising over 1,000,000 meals for partner charity Feeding America in the process. In collaboration with WSJ. Custom Studios, MINI USA created an interactive website featuring on-the-road documentaries from every state the rally passed through. The films were designed to raise awareness of the growing food security issue in America.

Director, DOP, Editor | Sony FS7