In 2016 MINI USA launched the tenth anniversary MINI Takes The States rally. From Atlanta to Palm Springs, MINI owners visited 18 states, raising over 1,000,000 meals for partner charity Feeding America in the process. In collaboration with WSJ. Custom Studios, MINI USA created an interactive website featuring on-the-road documentaries from every state the rally passed through. The films were designed to raise awareness of the growing food security issue in America.